PDF Ebook The Routledge Handbook of Strategic CommunicationFrom Routledge

PDF Ebook The Routledge Handbook of Strategic CommunicationFrom Routledge

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The Routledge Handbook of Strategic CommunicationFrom Routledge

PDF Ebook The Routledge Handbook of Strategic CommunicationFrom Routledge

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The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.

Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:

• Conceptual foundations,

• Institutional and organizational dimensions,

• Implementing strategic communication, and

• Domains of practice

An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

• Sales Rank: #1851093 in Books
• Published on: 2014-11-20
• Original language: English
• Number of items: 1
• Dimensions: 9.80" h x 1.50" w x 7.00" l, .0 pounds
• Binding: Hardcover
• 620 pages

About the Author

Derina Holtzhausen is professor and director of the School of Media and Strategic Communications at Oklahoma State University.

Ansgar Zerfass is professor of strategic communication at the University of Leipzig, Germany, and professor in communication and leadership at BI Norwegian Business School, Oslo, Norway.

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The Routledge Handbook of Strategic CommunicationFrom Routledge PDF

The Routledge Handbook of Strategic CommunicationFrom Routledge PDF

The Routledge Handbook of Strategic CommunicationFrom Routledge PDF

The Routledge Handbook of Strategic CommunicationFrom Routledge PDF